Hard science backs the value of flowers- Thank you Dr Nancy Etcoff

Beloved Flower Lover,

A behavioral research study conducted by Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School, reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. 

The Home Ecology of Flowers Study at Harvard uncovered three main findings:
 

  1. Flowers feed compassion. 

    Study participants who lived with fresh cut flowers for less than a week felt an increase in feelings of compassion and kindness for others.
  2. Flowers chase away anxieties, worries and the blues at home. 

    Overall, people in the study simply felt less negative after being around flowers at home for just a few days. 

    Participants most frequently placed flowers in their kitchens, dining rooms and living rooms, where they spend a lot of time at home. They reported wanting to see the blooms first thing in the morning. 
  3. Living with flowers can provide a boost of energy, happiness and enthusiasm at work. 

    Having flowers at home can have a positive carry-over impact on our mood at work, too. The study found that people were more likely to feel happier and have more enthusiasm and energy at work when flowers were in their home living environments.


“Other research has proven that flowers make people happy when they receive them,” Etcoff says. “What we didn’t know is that spending a few days with flowers in the home can affect a wide variety of feelings.”

The Home Ecology of Flowers Research Methodology

Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School and her research team investigated the effects of flowers in the home environment on well being. Fifty-four people, ages 25-60, were studied using a series of self-report measures allowing the research team to know where the person was, with whom and what they were doing when they experienced an emotion, both when flowers were and were not present. Half of the participants received a “control” home decor item, other than flowers, to ensure study validity. After living with either flowers or the control intervention for approximately one week, participants rated their feelings during specific periods of the day, recording emotions during each episode. The research team also took photographs before and after flowers were delivered to determine any changes in use or appearance of the room. 

About Dr. Nancy Etcoff

 Dr. Nancy Etcoff is a faculty member of the Harvard Medical School and the Harvard University Mind/Brain/Behavior Initiative and a practicing psychologist at the Massachusetts General Hospital Department of Psychiatry where she is the Director of the Program in Aesthetics and Well Being. At Harvard, she currently teaches a course entitled “The Science of Happiness.”

 Use these tips  to put this seminal floral research into action immediately.

• Display flowers in common areas such as your kitchen, dining and family rooms to experience the greatest mood-boosting effects.
• The kitchen table might be the best place for flowers, because it’s where people gather.
• Match a room’s décor with one of the hottest flower trends — monobotanic (arrangements of all one type of flower) and monochromatic (using all one colour palette, such as a range of pinks).
• Even just a few flowers in a bud vase can perk up a room.
• For a contemporary look, group several vases together holding just one or two stems.
• For an easy, elegant table decoration, set a series of crystal vases on a fabric runner. Place fresh flowers in each of the vases and surround them with greenery.
• In the foyer, create a space to hang your keys that also includes a weekly vase of flowers. It will be the last place you see on your way out the door and the first you see on your way back inside.
• An abundant arrangement of lilies, gladiolus, hydrangea or any large blooms creates an inviting environment for an expansive entryway or dining room.
• Choose soothing colours, like blues and greens, to create a tranquil feeling, or bright reds and oranges for a sensual arrangement.

Etcoff is the author of “Survival of the Prettiest: The Science of Beauty.” She said that she studied “human beauty” because she was interested in the effects of beauty in nature on the human psyche.

As a psychologist, Etcoff said one of the unexpected results of her study was that the presence of plants in the home also leads to heightened relaxation, energy, and compassion at work.

Etcoff said she now plans to study in depth the effects of flowers in the workplace on human emotions.

The Team,

The London Flower Lover

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Use flowers to remind you that you are not lost, you are just revealing your awesomeness- here is how someone like you though about that

Beloved Flower Lover,

A dear friend sent us an email about her recent shopping trip. She said the following,

Good morning everyone!
I bought a new journal with a great quote on the cover that I would like to share. Finding yourself” is not really how it works. You aren’t a ten-dollar bill in last winter’s coat pocket. You are also not lost. Your true self is right there. Buried under cultural conditioning, other people’s opinions, and inaccurate conclusions you drew as a kid that became your beliefs about who you are. “Finding Yourself” is actually Returning To Yourself. An unlearning, an excavation, a remembering who you were before the world got its hands on you. Ms Calhoun

We thought about how that was how we see how we approach flowers and its intersection with building your confidence. Some people really are struggling, frustrated and see the obstacles in the way of their goals as being immovable.

We invite you to find ways forward by taking a few planned steps.

1) investing in creative relaxation activities- like buying flowers for yourself and surrounding yourself with beauty

2) exploring your mind-set and releasing the mental obstacle by putting into its place more accurate description of who you really are

3) to enjoy the beauty of your life flower in front of you. We see we are here assist you build a floral inner environment that is reflected outwardly too. To help you to get used to matching up your inner environment with your external environment and to do it using flowers to raise your vibration.

You are not broken, sometimes just need reminders to energise that part of you that has never gone away.

Take the next smallest tiniest step forward that occurs to you right now. Its in the right direction.

The London Flower Lover

The Team,

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Beyond 2021, Pam Gregory says there will be more creativity and innovation- we say stay inside your heart and keep sharing your flowers

Beloved Flower Lover,

It’s not always worth just banding around hope. That can feel so fake, yet, here we have found a wonderful thinker who helps you to think beyond 2021. Like really, pretty flowers and so what. Well we wonder what you make of what Pam Gregory has to say about how operating from your heart can impact the world, especially from 2024 onwards.

The Team,

The London Flower Lover

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Life, death and flowers

Beloved Flower Lover,

Talking shop with another florist company about modern funerals led us to think about death. Yes we provide flowers yet what more.This video is something that makes us very grateful to share with you.

The London Flower Lover

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Stay inside of your heart whilst we shift through the layers and themes of freedom and control. Remember to create the inner garden of peace and share flowers with those you love as we move into a greater age of peace ahead

Beloved Flower Lover,

Posted in Self Care Bootcamp using Flowers | Comments Off on Stay inside of your heart whilst we shift through the layers and themes of freedom and control. Remember to create the inner garden of peace and share flowers with those you love as we move into a greater age of peace ahead