Hard science backs the value of flowers- Thank you Dr Nancy Etcoff

Beloved Flower Lover,

A behavioral research study conducted by Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School, reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh cut flowers are present in the home. 

The Home Ecology of Flowers Study at Harvard uncovered three main findings:
 

  1. Flowers feed compassion. 

    Study participants who lived with fresh cut flowers for less than a week felt an increase in feelings of compassion and kindness for others.
  2. Flowers chase away anxieties, worries and the blues at home. 

    Overall, people in the study simply felt less negative after being around flowers at home for just a few days. 

    Participants most frequently placed flowers in their kitchens, dining rooms and living rooms, where they spend a lot of time at home. They reported wanting to see the blooms first thing in the morning. 
  3. Living with flowers can provide a boost of energy, happiness and enthusiasm at work. 

    Having flowers at home can have a positive carry-over impact on our mood at work, too. The study found that people were more likely to feel happier and have more enthusiasm and energy at work when flowers were in their home living environments.


“Other research has proven that flowers make people happy when they receive them,” Etcoff says. “What we didn’t know is that spending a few days with flowers in the home can affect a wide variety of feelings.”

The Home Ecology of Flowers Research Methodology

Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School and her research team investigated the effects of flowers in the home environment on well being. Fifty-four people, ages 25-60, were studied using a series of self-report measures allowing the research team to know where the person was, with whom and what they were doing when they experienced an emotion, both when flowers were and were not present. Half of the participants received a “control” home decor item, other than flowers, to ensure study validity. After living with either flowers or the control intervention for approximately one week, participants rated their feelings during specific periods of the day, recording emotions during each episode. The research team also took photographs before and after flowers were delivered to determine any changes in use or appearance of the room. 

About Dr. Nancy Etcoff

 Dr. Nancy Etcoff is a faculty member of the Harvard Medical School and the Harvard University Mind/Brain/Behavior Initiative and a practicing psychologist at the Massachusetts General Hospital Department of Psychiatry where she is the Director of the Program in Aesthetics and Well Being. At Harvard, she currently teaches a course entitled “The Science of Happiness.”

 Use these tips  to put this seminal floral research into action immediately.

• Display flowers in common areas such as your kitchen, dining and family rooms to experience the greatest mood-boosting effects.
• The kitchen table might be the best place for flowers, because it’s where people gather.
• Match a room’s décor with one of the hottest flower trends — monobotanic (arrangements of all one type of flower) and monochromatic (using all one colour palette, such as a range of pinks).
• Even just a few flowers in a bud vase can perk up a room.
• For a contemporary look, group several vases together holding just one or two stems.
• For an easy, elegant table decoration, set a series of crystal vases on a fabric runner. Place fresh flowers in each of the vases and surround them with greenery.
• In the foyer, create a space to hang your keys that also includes a weekly vase of flowers. It will be the last place you see on your way out the door and the first you see on your way back inside.
• An abundant arrangement of lilies, gladiolus, hydrangea or any large blooms creates an inviting environment for an expansive entryway or dining room.
• Choose soothing colours, like blues and greens, to create a tranquil feeling, or bright reds and oranges for a sensual arrangement.

Etcoff is the author of “Survival of the Prettiest: The Science of Beauty.” She said that she studied “human beauty” because she was interested in the effects of beauty in nature on the human psyche.

As a psychologist, Etcoff said one of the unexpected results of her study was that the presence of plants in the home also leads to heightened relaxation, energy, and compassion at work.

Etcoff said she now plans to study in depth the effects of flowers in the workplace on human emotions.

The Team,

The London Flower Lover

About Thelondonflowerlover

Most busy people struggle with knowing how to really give themselves the time they deserve for genuine self caring. They can get so lost in their daily responsibilities that they lose themselves. They can get sick, tired, or just lose their way. We provide self caring and self loving packages that make use of the natural relaxing abilities of tools like flowers, and so much more, all designed to give a reliable, regular, rebalancing booster, to recharge their inner batteries so that they can enjoy life again. So welcome to this Floralicious universe, where you are the hero. Yes, that's right. We know that you have one clear desire. To be happy. We also know that something is stopping you from getting it. That is where we step in.a Things get done because you allow them to. We are your guide florists who provide you with answers for that stress. We do this using baby steps, providing you with relaxing and beautiful flowers to help you connect with your wellness. In our baby step plans we combine flowers, with a holistic appreciation of what it takes for you to be free of your challenge. In our opinion you are a hero, not a helpless victim. It is our belief that no one needs to struggle with stress if they are guided properly. We gently guide those who are stressed at work, at home or anywhere in between. We guide those who have declared that its time to stop dabbling with what they desire. And using those baby steps, we carefully guide those who are ready to experience a transformation. We would never deny the fact that flowers for your birthday, holidays and special occasions are amazing to send and receive. Those florist that specifically specialise in that line of floristry are fantastic. Yet what we are doing here points you in another direction. It's deeper. It points your attention inwards. To self. To boost yourself up on a REGULAR basis. That's a part of how we guide you through to become free of your stress. We invite you to see how life is breathing you and how you are part of life's nature. So what you uncover is really you discovering your own awesomeness. You learn how that is natural and not an exception. From that point of view , we are inviting you to let go of dabbling around . This process that aligns you with the truth of your nature,puts asleep those doubts that interfere with your desires.Putting asleep the elephant in the room and inviting you to discover your own process of moving from feeling stressed to calm, from feeling uncertainty to being confident, from feeling lonely to being in gratitude for the connections with others. We recognise what you want. We know. We have been there ourselves. We know how it feels and that all you need is a guide, to give you a plan to help you win the day. So we invite you to take the next baby step. If we don't call you to take action, then we are not helping you and life will only stay the same. It will reflect an unexplored set of feelings about your self that could harm your future. Lets put those to sleep and be focused on what is awake within you. We invite you to go forward and take the first tinniest baby step now. THE FLORALICIOUS PLAN Step 1 Sign up to The London Flower Lover blog. Open up your Floralicious conversation about relaxation, perception and flowers of all kinds. Step 2 Sign up for the empowerment plan that will work for you. At this stage are really ready to commit to your self caring. So choose your plan carefully. Each plan makes you available to the mechanics of your personal wholeness because you allow yourself to. No one is forcing you. Each plan gives you a reliable schedule of activity to bring your attention back to yourself. These plans use a mixture of techniques to awaken you . Repeatedly offered through story, gratitude journaling and more as you reflect the life you desire to breathe life into. By using flowers, you experience the boost of beautifully inspiring collections of flower designs. All you need to do is to align with that feeling. This is what makes this package a personal attunement to your natural aliveness and abundance! Step 3 You are now ready to use very specific flowers and self gifting to help you express yourself. You are ready to give yourself a licence to express yourself like never before. No longer intimidated by stress, you use flowers and self gifting to express the life that is breathing you. Your awesomeness is re-discovered, revealed and remembered. We invite you into your own Floralicious universe as you unwind, relax and enjoy happiness beyond stress.
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