Beloved Flower Lover,
A member in our team brought our attention to the provocative Mckinsey’s 2019 report on the Power of Parity which states,
Africa has so much promise. The continent is home to some of the world’s fastest growing economies and offers an exciting frontier for businesses looking for growth and new markets. And yet, persistent gender inequality is limiting its potential. Pockets of good news do exist, but they tend to be success stories for women at the top of the pyramid, but not for millions of ordinary African women. Because of the failure to embrace gender diversity, millions of women and Africa’s overall social and economic progress will not reach their full potential.
If Africa steps up its efforts now to close gender gaps, it can secure a substantial growth dividend in the process. Accelerating progress toward parity could boost African economies by the equivalent of 10 percent of their collective GDP by 2025, new research from the McKinsey Global Institute finds.
This report explores the “power of parity” for Africa, looking at the potential boost to economic growth that could come from accelerating progress toward gender equality.
We wonder if what they say really can be challenged? By women themselves and those who celebrate and support women. Read the report and let us know.
In the meantime, we want recognise the natural unchanging power of African women everywhere, who lived at anytime and will be living at anytime.
These flowers are for you.
The London Flower Lover