It’s not just the horse meat scandal that caught London Florists attention. Peacefully we also ask serious ethical questions about the flower industry after reading major flower industry research

Beloved Flower Lover,

We often talk about the ethical sourcing of our flowers yet never really share that with you. Today we are.

This post has had a lot of its data drawn from the work of Dick Skellington who reports that, the UK retail cut-flower industry, is worth over £2 billion a year. Yep that much.

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Yet where do all these flowers actually come from and how ethically are they are produced?

Do we  even care about the welfare of the workers who produced them, and their ability to sustain a living wage?

Do we consider the environmental costs as the heart of much flower cultivation?

Do we? Do we? Do we?

As consumers’ green concerns have become clearer and the cut-flower industry has gone to great lengths to persuade us that cut flowers ‘can’ have low carbon footprints.

Much of the data has focused on the benefits of growing flowers in naturally hot countries and then flying them into the UK instead of growing them in cold countries in hothouses, which can be very energy-intensive.

This has led to a preference for flowers from Africa, rather than from European hothouses.

Additionally, campaigners have also highlighted the importance of social justice, and making it easier for African people to make a living.

When we look into it further, the flower industry is dominated by a few countries: The statistics show us that,

83 per cent of the world’s cut flowers come from Holland, Colombia, Ecuador and Kenya,and 73 per cent of the cut-flower production is imported by the US, the UK, Germany, Holland and  France.

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So what does that say to us?

What does that ask of us? and as western countries prioritises the carbon footprint of products from the developing world, cut flowers are no exception.

Skellington reports that the carbon footprint of cut flowers encompasses much more than their transportation from one country or region to another.

And he indicates that to measure genuine carbon footprints the entire lifespan of the flower should be considered. This tells us much about the carbon released from fossil fuels involved in flower cultivation, their fertilisation processes, their refrigeration impacts and their transportation, as well as the methane released from binned flowers.

We thank Skellington for supporting us to think about flower production in this way  because it invites us and perhaps you to ask these important questions.

Is it valid to use water for the mass production of inedible goods when this might be better used for producing food crops?

Should we use water resources producing this product that is soon disposed of by people living in better socio-economic conditions in another country?

This is particularly important given that most cut flowers are grown in developing countries where poverty is often endemic and where access to clean water can be problematic – especially if large corporations buy up land and its associated water rights.

Skellington asks us,as we go to the major supermarkets to buy roses to think carefully.

Over 90 per cent of the flowers sold for Valentine’s Day are imported, the majority from Colombia (for the US market) or Kenya (for the UK), and our major supermarkets all use these sources.

For the East African country of Kenya, rose production is big business. Most of the 10,000 tons of roses we will buy for Valentine’s Day will come from there.

The Kenyan floriculture industry is concentrated on the shores of Lake Naivasha – a complex and sensitive ecosystem which is polluted and which has suffered, in recent years, from a fall in its water level due to rose production.

Until three years ago the industry was growing steadily. However, a disputed election in 2007, was followed by violence and unrest which spread quickly to Naivasha.  According to the 2008 report, ‘Lake Naivasha: Withering Under the Assault of International Flower Vendors,’  by Food & Water Watch and the Council of Canadians the flower industry is so important to the Kenyan Economy that in the face of such instability the army and police put most of their resources into guarding flower shipments instead of local people, so that the Valentine’s Day delivery could reach European buyers in time.

Since 2007 Kenyan roses have come at a cost of more than 100 deaths and the displacement of more than 300,000 people.

Worse for the region, production has resulted in significant increases in miscarriages, birth defects and other health problems associated with toxic chemicals.

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In Kenya, some farmers have responded by taking a more proactive role and ensured their farms achieve Fairtrade status. This has enabled them to embark on a more sustainable production cycle, one which brings money back into the local workforce as well as subsidising local welfare and community improvements.

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The origin of roses is not always clear and cheap roses are often grown by companies which cut corners to avoid legislation, selling them by auction in Amsterdam so buyers think they come from Holland.

Most of the leading supermarkets have smartened up their act in the last few years, asserting that all suppliers must conform to the Ethical Trading Initiative, and they do all they can to ensure the ethical credentials of their sources and suppliers.

Perhaps the best advice is to purchase flowers with a certified Fairtrade logo clearly marked. That way you can be sure that the flower growers receive a premium to invest in their communities, or you could circumvent the ethical minefield and purchase seasonal British flowers.

Be aware of mixed bouquets as the flowers in them can come from a range of sources.

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We add another strand another perspective to all of this. How do  we maintain peaceful about this, yet still offer practical answers? How do we reaffirm the need to remain peaceful in the face of this so called adverse knowledge. What might it do for our thinking,feeling, behaviour?

For us it removes harm, the discomfort, the dis ease that cause affects on others. It allows us to consider how as we love ourselves more deeply how it becomes a gift to others and the world. We and they get the experience of that beauty, that love.

Now that we have read this piece, we cannot unread it and pretend we do not know. So as Byron Katie reminds us, who would we be without the idea, or the thought that this is a problem? Where might this sort of inquiry take us which can encourage us to address seemingly overwhelming situations?


We hold everyone in this industry in a beloved place.

Why? We know that no one within the sector is an enemy.

So with all of that, our thoughts, feelings and images hold this question in a space of peace. In a place of true solution coming from the deep blue place beyond,beyond, beyond conventional wisdom. A place where we do not freak out.  A place where we do not feel overwhelmed, because we do not want to chastise or harm ourselves or others. We hold this situation in a place of calm and await for the solution to emerge.

We acknowledge that ‘we are all one’ and therefore we hold these facts in a context of peace. Not of ineffectual indifference but from the place of supreme calm where nothing is against nothing, where all things are in harmony.

These are not just sweet pollyanna words. We wonder what the awareness of our peaceful nature, a nature no longer warring with it’s environment may bring out for us all.

Peace is not simply a theory. It’s practical. We wonder how might it inspire a movement  of change in the flower industry?  Where its partners look at each other knowing that they impact on each other, now and for the future. Where we see that nothing is against us, that this situation is some how for us to find solutions. We wonder what your response is?

thelondonflowerlover pink rose

The Team

The London Flower Lover

p.s. English flowers from our garden

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About Thelondonflowerlover

Most busy people struggle with knowing how to really give themselves the time they deserve for genuine self caring. They can get so lost in their daily responsibilities that they lose themselves. They can get sick, tired, or just lose their way. We provide self caring and self loving packages that make use of the natural relaxing abilities of tools like flowers, and so much more, all designed to give a reliable, regular, rebalancing booster, to recharge their inner batteries so that they can enjoy life again. So welcome to this Floralicious universe, where you are the hero. Yes, that's right. We know that you have one clear desire. To be happy. We also know that something is stopping you from getting it. That is where we step in.a Things get done because you allow them to. We are your guide florists who provide you with answers for that stress. We do this using baby steps, providing you with relaxing and beautiful flowers to help you connect with your wellness. In our baby step plans we combine flowers, with a holistic appreciation of what it takes for you to be free of your challenge. In our opinion you are a hero, not a helpless victim. It is our belief that no one needs to struggle with stress if they are guided properly. We gently guide those who are stressed at work, at home or anywhere in between. We guide those who have declared that its time to stop dabbling with what they desire. And using those baby steps, we carefully guide those who are ready to experience a transformation. We would never deny the fact that flowers for your birthday, holidays and special occasions are amazing to send and receive. Those florist that specifically specialise in that line of floristry are fantastic. Yet what we are doing here points you in another direction. It's deeper. It points your attention inwards. To self. To boost yourself up on a REGULAR basis. That's a part of how we guide you through to become free of your stress. We invite you to see how life is breathing you and how you are part of life's nature. So what you uncover is really you discovering your own awesomeness. You learn how that is natural and not an exception. From that point of view , we are inviting you to let go of dabbling around . This process that aligns you with the truth of your nature,puts asleep those doubts that interfere with your desires.Putting asleep the elephant in the room and inviting you to discover your own process of moving from feeling stressed to calm, from feeling uncertainty to being confident, from feeling lonely to being in gratitude for the connections with others. We recognise what you want. We know. We have been there ourselves. We know how it feels and that all you need is a guide, to give you a plan to help you win the day. So we invite you to take the next baby step. If we don't call you to take action, then we are not helping you and life will only stay the same. It will reflect an unexplored set of feelings about your self that could harm your future. Lets put those to sleep and be focused on what is awake within you. We invite you to go forward and take the first tinniest baby step now. THE FLORALICIOUS PLAN Step 1 Sign up to The London Flower Lover blog. Open up your Floralicious conversation about relaxation, perception and flowers of all kinds. Step 2 Sign up for the empowerment plan that will work for you. At this stage are really ready to commit to your self caring. So choose your plan carefully. Each plan makes you available to the mechanics of your personal wholeness because you allow yourself to. No one is forcing you. Each plan gives you a reliable schedule of activity to bring your attention back to yourself. These plans use a mixture of techniques to awaken you . Repeatedly offered through story, gratitude journaling and more as you reflect the life you desire to breathe life into. By using flowers, you experience the boost of beautifully inspiring collections of flower designs. All you need to do is to align with that feeling. This is what makes this package a personal attunement to your natural aliveness and abundance! Step 3 You are now ready to use very specific flowers and self gifting to help you express yourself. You are ready to give yourself a licence to express yourself like never before. No longer intimidated by stress, you use flowers and self gifting to express the life that is breathing you. Your awesomeness is re-discovered, revealed and remembered. We invite you into your own Floralicious universe as you unwind, relax and enjoy happiness beyond stress.
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8 Responses to It’s not just the horse meat scandal that caught London Florists attention. Peacefully we also ask serious ethical questions about the flower industry after reading major flower industry research

  1. I was not aware that this is going on, thanks for the post.

    • Yes it is, it’s quite subtle. Any solutions come to mind?

      Check out the Open University research by Skellington if you want to know more. It may lead you to other sources.

      Thank you for commenting

  2. Alastair says:

    Thank you for bringing this to our attention. I had no idea. I thought that they were all coming from Europe or in specialist greenhouses in this country. Shows how Naive I am

    • No blame, no mistake, we are all looking for a sustainable response to successfully be bringing and sharing the beauty of flowers. This is an experience we can grow through. Our way to join together to enjoy the production of flowers. Thanks for your comment

  3. Turtlemoon Tarot says:

    What a brilliant post! I never knew there were fair trade flowers, and I hadn’t thought about the growing and transportation of them either! You’ve really opened my eyes! Thank you!

    • Thank you, we were looking at an article today in the British sunday press and it talked about it too from another perspective. We are so glad that we have offered our research findings that allow people to share their own thinking on such a subtle area in our lives. We are so glad that we could help others to make peaceful choices as they consider the ethics of our lives.

      Thank you for you considered comment, which reflects back to us all that our source matters. Peace is our nature. it matters.

  4. This a a wonderful piece, with so much to think about. Thank you so much.
    I did know about the problems in Kenya, because the fishermen who’ve fished in the lake for centuries can no longer get to the lake because it’s fenced off for flower growing, and the fish are dying from the chemical run-off…

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